Tuesday, 18 May 2010

Revision: Key Concepts

The exam questions are becoming more narrowly focussed on the list of concepts which you were introduced to at the very start. You need to know them; I've highlighted key words. They are:
  • the issues raised by media ownership in contemporary media practice;
  • the importance of cross media convergence and synergy in production, distribution and marketing;
  • the technologies that have been introduced in recent years at the levels of production, distribution, marketing and exchange;
  • the significance of proliferation in hardware and content for institutions and audiences;
  • the importance of technological convergence for institutions and audiences;
  • the issues raised in the targeting of national and local audiences (specifically, British) by international or global institutions;
  • the ways in which your own experiences of media consumption illustrate wider patterns and trends of audience behaviour.
Task: Get 7 sheets of paper, one for each of the concepts listed above. For each one, divide the sheet into three sections: production, distribution and exhibition, and make detailed notes including examples from your case studies. For revision, attempt to memorise these 7 sheets and copy them out from memory. That way it'll be the first thing you can do when you start the exam.

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